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Coca Cola - Coke
Information about Coca Cola - CokeCoca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke (a now genericized trademark) or (in European and American countries) as cola, pop, or in some parts of the U.S., soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee.
In response to consumer insistence on a more natural product, the company is in the process of phasing out E211, or sodium benzoate, the controversial additive used in Diet Coke and linked to DNA damage to yeast cells and hyperactivity in children. The company has stated that it plans to remove E211 from its other products, including Sprite and Oasis, as soon as a satisfactory alternative is found.
According to Coca-Cola authorities, the best Coca-Cola is made in Skopje, Macedonia, where the company has granted the Skopje Brewery its "Best Bottling Company" award.
Local competitorsPepsi is usually second to Coke in sales but outsells Coca-Cola in some markets. Around the world, some local brands compete with Coke. In South and Central America Kola Real, known as Big Cola in Mexico, is a fast-growing competitor to Coca-Cola. On the French island of Corsica Corsica Cola, made by brewers of the local Pietra beer, is a growing competitor to Coca-Cola. In the French region of Bretagne Breizh Cola is available. In Peru Inca Kola outsells Coca-Cola, which lead The Coca-Cola Company to purchase the brand in 1999 (14 years ago). In Sweden Julmust outsells Coca-Cola during the Christmas season. In Scotland the locally-produced Irn-Bru was more popular than Coca-Cola until 2005 (8 years ago), when Coca-Cola and Diet Coke began to outpace its sales. In India Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. The Coca-Cola Company purchased Thums Up in 1993 (20 years ago). As of 2004 (9 years ago), Coca-Cola held a 60.9% market-share in India. Tropicola, a domestic drink, is served in Cuba instead of Coca-Cola due to a United States' embargo. French brand Mecca Cola and British brand Qibla Cola, popular in the Middle East, are competitors to Coca-Cola. In Turkey Cola Turka is a major competitor to Coca-Cola. In Iran and many countries of Middle East Zam Zam Cola and Parsi Cola are major competitors to Coca-Cola. In some parts of China Future cola is a competitor. In Slovenia the locally-produced Cockta is a major competitor to Coca-Cola, as is the inexpensive Mercator Cola, which is sold only in the country's biggest supermarket chain, Mercator. In Israel RC Cola is an inexpensive competitor. In Madagascar Classiko Cola, made by Tiko Group, the largest manufacturing company in the country, is a serious competitor to Coca-Cola in many regions. On the Portuguese island of Madeira Laranjada is the top-selling soft drink. In the UK Coca-Cola has stated that Pepsi was not its main rival, but rather Robinsons drinks.
AdvertisingAn 1890 (123 years ago) advertisement showing model Hilda Clark in formal 19th century attire. The ad is titled Drink Coca-Cola 5¢.
Coca-Cola ghost sign in Fort Dodge, Iowa. Note older Coca-Cola ghosts behind Borax and telephone ads.Coca-Cola's advertising has significantly affected American culture, and it is frequently credited with inventing the modern image (wallpaper) of Santa Claus (6 walls) as an old man in a red-and-white suit. Although the company did start using the red-and-white Santa image (wallpaper) in the 1930s, with its winter advertising campaigns illustrated by Haddon Sundblom, the motif was already common. Coca-Cola was not even the first soft drink company to use the modern image (wallpaper) of Santa Claus (6 walls) in its advertising: White Rock Beverages used Santa in advertisements for its ginger ale in 1923 (90 years ago), after first using him to sell mineral water in 1915 (98 years ago).
Before Santa Claus (6 walls) Coca-Cola relied on images (wallpaper) of smartly-dressed young women to sell its beverages. Coca-Cola's first such advertisement appeared in 1895 (118 years ago) featuring the young Bostonian actress Hilda Clark as its spokeswoman.
1941 saw the first use of the nickname "Coke" as an official trademark for the product, with a series of advertisements informing consumers that "Coke means Coca-Cola".
In 1971 (42 years ago) a song from a Coca-Cola commercial called "I'd Like to Teach the World to Sing," produced by Billy Davis, became a hit single.
Coke's advertising is pervasive, as one of Woodruff's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage. This is especially true in southern areas of the United States, such as Atlanta, where Coke was born.
Some of the memorable Coca-Cola TV commercials between 1960 (53 years ago) through 1986 (27 years ago) were written and produced by former Atlanta radio veteran Don Naylor (WGST 1936–1950, WAGA 1951–1959) during his career as a producer for the McCann Erickson advertising agency. Many of these early TV commercials for Coca-Cola featured movie stars, sports heroes and popular singers.
During the 1980 (33 years ago) Pepsi-Cola ran a series of TV advertisements showing people participating in taste tests demonstrating that, according to the commercials, "fifty percent of the participants who said they preferred Coke actually chose the Pepsi." Statisticians were quick to point out the problematic nature of a 50/50 result: most likely, all the taste tests really showed was that in blind tests, most people simply cannot tell the difference between Pepsi and Coke. Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars; one of Coke's ads compared the so-called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier. Thereafter, Coca-Cola regained its leadership in the market.
Selena was a spokesperson for Coca-Cola from 1989 (24 years ago) till the time of her death. She filmed three commercials for the company. In 1994 (19 years ago), to commemorate her five years with the company, Coca-Cola issued special Selena coke bottles.
In 1982 (31 years ago) the Coca-Cola Company purchased Columbia Pictures, which began inserting Coke-product images (wallpaper) in many of its films. After a few early successes during Coca-Cola's ownership Columbia began to under-perform, and the studio was sold to Sony in 1989 (24 years ago).
Coca-Cola has gone through a number of different advertising slogans in its long history, including "The pause that refreshes," "I'd like to buy the world a Coke," and "Coke is it" (see Coca-Cola slogans).
In 2006 (7 years ago), Coca-Cola introduced My Coke Rewards, a customer loyalty campaign where consumers earn points by entering codes from specially-marked packages of Coca-Cola products into a website. These points can be redeemed for various prizes or sweepstakes entries.
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