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Coca Cola - Christmas Truck
Information about Coca Cola Christmas TruckGerman: coca cola weihnachtstruck
Holidays are coming!The "Holidays are coming!" advertisement features a train of red delivery trucks, emblazoned with the Coca-Cola name and decorated with electric lights, driving through a snowy landscape and causing everything that they pass to light up and people to watch as they pass through.
The advertisement fell into dis-use in 2001 (16 years ago), as the Coca-Cola company restructured its advertising campaigns so that advertising around the world was produced locally in each country, rather than centrally in the company's headquarters in Atlanta, Georgia. However, in 2007 (10 years ago), the company brought back the campaign after, according to the company, many consumers telephoned its information center saying that they considered it to mark the beginning of Christmas.
The advertisement was created by U.S. advertising agency Doner and has been part of the company's global advertising campaign for many years.
Keith Law, a producer and writer of commercials for Belfast CityBeat, was not convinced by Coca-Cola's reintroduction of the advertisement in 2007 (10 years ago), saying that "I don't think there's anything Christmassy about HGVs and the commercial is too generic."
In 2001 (16 years ago), singer Melanie Thornton recorded the campaign's advertising jingle as a single, Wonderful Dream (Holidays are Coming), which entered the pop-music charts in Germany at no. 9. In 2005 (12 years ago), Coca-Cola expanded the advertising campaign to radio, employing several variations of the jingle.
Commercial: The orginal
Commercial: With singing
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