Artist / Photographer: visionFez
Tags: apple (28 pics)
In picture: The monochrome-themed logo maintained the same shaped as the rainbow theme it replaced. It is still used and often appears in various colors on various products, such as packaging and advertisements in 2003 (10 years ago). An Aqua themed version of this logo was used from 2001 (12 years ago) through 2003 (10 years ago), and a "glass" themed version from 2003 (10 years ago) on.
About Apple's logoApple’s first logo, designed by Jobs and Wayne, depicts Sir Isaac Newton sitting under an apple tree. Almost immediately, though, this was replaced by Rob Janoff’s “rainbow Apple”, the now-familiar rainbow-colored silhouette of an apple with a bite taken out of it. Janoff presented Jobs with several different monochromatic themes for the "bitten" logo, and Jobs immediately took a liking to it. While Jobs liked the logo, he insisted it be in color, as a way to humanize the company.
The original hand drawn logo features Sir Isaac Newton, and one theory states that the symbol makes reference to his discoveries of gravity (the apple) and the separation of light by prisms (the colors). Another explanation exists that the bitten apple pays homage to the mathematician Alan Turing, who committed suicide by eating an apple he had laced with cyanide. Turing is regarded as one of the fathers of the computer. The rainbow colors of the logo were rumored to be a reference to the rainbow flag, as a homage to Turing's homosexuality.
However, Rob Janoff stated in an interview that the alternate theories are all wonderful urban legends, but, unfortunately, "B.S." The Apple Logo was designed with a bite for scale, so that people would recognise that it was an apple, not a cherry, and the rainbow color was not a coded reference to homosexuality or prism light, but was conceived to make the logo more accessible and represent the fact the monitor could reproduce images (wallpaper) in color.
In 1998 (15 years ago), with the roll-out of the new iMac, Apple discontinued the rainbow theme — supposedly at the insistence of recently returned Jobs — and began to use monochromatic themes, nearly identical in shape to its previous rainbow incarnation. However, no specific color is prescribed throughout Apple's software and hardware line. The logo's shape is one of the most recognized brand symbols in the world, identifies all Apple products and retail stores (the name "Apple" is not even present) and has been included as stickers in nearly all Macintosh and iPod packages through the years.
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