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Victorias Secret


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Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
Victorias Secret (Female Celebrities)
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Information about Victorias Secret

Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales surpassing US$5 billion and an operating income of $1 billion in 2006 (13 years ago). Victoria's Secret is known for its fashion shows and catalogues, which feature top fashion models.

History

Victoria's Secret was started in San Francisco, California, in 1977 (42 years ago) by Stanford Graduate School of Business alumnus Roy Raymond, who felt embarrassed trying to purchase lingerie for his wife in a public and awkward department store environment. He opened the first store at Stanford Shopping Center, and quickly followed it with a mail order catalog and three other stores. The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. Instead of racks of bras and panties in every size, there were single styles, paired together and mounted on the wall in frames. Men could browse for styles for women and sales staff would help estimate the appropriate size, pulling from inventory in the back. In 1982 (37 years ago), after 5 years of operations, Roy Raymond sold the company to The Limited.

The Limited kept the personalized image (wallpaper) of Victoria's Secret intact. Victoria's Secret was rapidly expanded into the U.S. malls throughout the 1980 (39 years ago). The company was able to vend a widened range of products such as shoes, evening wear, and perfumes among others with its mail catalog issued eight times annually.

By the early 1990s, Victoria's Secret had become the largest American lingerie retailer topping one billion dollars.

On 10 Jul. 2007 (12 years ago), Limited Brands sold 75% of Limited clothing chain to firm Sun Capital Partners to focus and boost sales growth on Victoria's Secret lingerie stores and Bath & Body Works units which provided 72% of revenue in 2006 (13 years ago) and almost all the firm's profit. There are 1,000 Victoria's Secret lingerie stores and 100 independent Victoria's Secret Beauty Stores in the US, mostly in shopping centers. It sells brassieres, panties, hosiery, cosmetics, sleepwear, and much more. Victoria's Secret mails more than 400 million of its catalogues per year. Under pressure from environmentalist groups, Victoria's Secret's parent firm and a conservation group have reached an agreement to make the lingerie retailer's catalogue more environmentally friendly in 2006 (13 years ago). The catalogue will no longer be made of pulp supplied from any woodland caribou habitat range in Canada, unless it has been certified by the Forest Stewardship Council. The catalogs will also be made of 10 percent recycled paper from post-consumer waste.

Victoria's Secret is now building its image (wallpaper) with a fairly conservative, middle-class shopper in mind and avoids any connotations of sleaziness that lingerie might carry.

The company gained notoriety in the early 1990 (29 years ago) after it began to use supermodels in its advertising and fashion shows. Throughout the past decade, it has refused to follow the celebrity trend, turning down at least one celebrity a month begging to model the brand.

Victoria's Secret makes use of a rigorous customer service model, stressing upselling, frequent staff attention, and signing customers up for a store credit card that provides discounts for frequent shoppers in the way of coupons by mail and free merchandise.

Victoria's Secret Angels

Victoria's Secret Angels on a commercial for the Secret Embrace line."Victoria's Secret Angels" are the brand's most visible models and spokeswomen. The VS Angels made their début in 1999 (20 years ago) in the fourth annual Victoria's Secret Fashion Show. Daniela Pestova (18 walls), Karen Mulder, Laetitia Casta (52 walls), Heidi Klum (67 walls), Stephanie Seymour, and Tyra Banks (4 walls) are among the "Angels" from the original promotion. In May 2007 (12 years ago), the Victoria's Secret Angels, including Adriana Lima (160 walls), Selita Ebanks, Alessandra Ambrosio (113 walls), Izabel Goulart (9 walls), and Karolina Kurkova (18 walls) were chosen to be part of People Magazine's annual "100 Most Beautiful People in the World" issue. On Nov. 13, 2007 (12 years ago), Victoria's Secret Angels became the first trademark awarded a star on the Hollywood Walk of Fame. The 'Angels' are among the world's best-paid models.

Victoria's Secret Fashion Show

In 1995 (24 years ago), Victoria's Secret held its first fashion show; the world press reported it as the "lingerie event of the century." In 1999 (20 years ago), the VS company made broadcast history in simultaneously broadcasting a live fashion show online and at Times Square, drawing some 1.5 million viewers, after being advertised during the Super Bowl American football game.

In 2000 (19 years ago), the show was held in Cannes, France, during the Cannes movie Festival to raise money for the Cinema Against AIDS charity; it raised $3.5 million.

In 2001 (18 years ago), the Victoria's Secret Fashion Show made its broadcast TV debut on ABC, drawing millions of viewers and middle-brow controversy; the Federal Communications Commission receives many complaints about each broadcast every time.

In 2004 (15 years ago), instead of the annual fashion show, The Angels (Tyra Banks (4 walls), Heidi Klum (67 walls), Gisele Bündchen (30 walls), Adriana Lima (160 walls), and Alessandra Ambrosio (113 walls)) did an Angels Across America Tour, a grassroots campaign for the brand visiting four major cities, New York, Miami, Las Vegas and Los Angeles.

In 2005 (14 years ago), the Rutgers University Drumline made a guest appearance for the show's finale. This was Tyra Banks' last runway appearance.

The 2007 (12 years ago) show featured a performance by the Spice Girls and gained prominence as the first American TV debut of the band after their comeback. Kanye West was also scheduled to perform at the event, but cancelled his appearance due to his mother's death. Will.i.am was called to perform in his place.

The fashion show features mostly lingerie and a multi-million-dollar "Fantasy Bra." one model is chosen among the angels to wear the Fantasy Bra. It is first advertised in the Victoria's Secret Catalog and since 2001 (18 years ago) it has been shown in the Victoria's Secret Fashion Show. Heidi Klum (67 walls) is the only Victoria's Secret Angel who worn three Fantasy Bras. Gisele Bündchen (30 walls) and Karolina Kurkova (18 walls) each have worn two Fantasy Bras. In 2006 (13 years ago), Victoria's Secret's sub-brand Pink made its debut on the runway. The show has since evolved into a lavish event with elaborate costumed-lingerie, varying music, and set design according to the different themes running within the show. The show attracts hundreds of celebrities and entertainers, with special performers and/or acts every year. The giant angel wings worn by the models, as well as other wings of various forms and sizes such as butterfly, peacock, or devil wings, are Victoria's Secret's fashion trademark. The fashion show is also a meeting of today's supermodels, who are always posing in the middle, after the final walk.

In the past, most of the clothing exhibited was not for sale, but in 2005 (14 years ago), the show featured the clothing for sale in the catalogue.

Source: en.wikipedia.org


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